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NewConnecting Digital Ads to Physical Transactions

Sossip closes the loop between ad and aisle.

Real-time SKU-level attribution for physical retail, built on first-party data.

Digital adInstagram
Spring launch
Story, 15 sec
NordbrisSparkling water, 33cl
Sossip
Physical transaction14:36
Store 041, Stockholm
Card payment
2 × Sparkling Water 33cl29,80
1 × Snack bar12,50
OverviewCampaignsStoresChannels
Example data
Campaign Command CenterAttributionProductsRetailersAudiencesSettings
Attributed purchases
48,311
+12.4% vs last period
Attributed sales
1.94M kr
+8.1%
Active campaigns
12
4 channels
Stores
214
Live now

Top campaignsLast 30 days

CampaignChannelPurchasesLift
Spring launchInstagram12,408+24%
Summer refreshTikTok9,772+17%
Loyal customersEmail7,904+15%
Weekend offerSMS5,116+9%

Purchases by channel

Instagram38%
TikTok27%
Email21%
SMS14%
A Mastercard Lighthouse Alumni Company In pilot with a top-3 global beverage companyLive

No More Flying Blind!

Sossip is the missing link between Digital Ads and Physical Sales

Platform

What is Sossip?

Our proprietary infrastructure identifies a user on our network, linking a specific digital campaign directly to a verified offline purchase

Zero friction

No native apps. No QR codes to scan at the register. No POS hardware integration. No receipt scanning. It just works.

Real-time precision

Match user to transaction at the moment of purchase. Trigger rewards, cashback, or loyalty points automatically. Sub-second latency.

All channels

Instagram, TikTok, email, SMS. Sossip tracks the ad, matches the transaction, attributes correctly. Platform agnostic.

How it works

Three steps. One closed loop. First-party data.

1

Brand runs ad

Digital campaign goes live on any platform. Sossip tags the impression with an anonymous token.

2

Consumer purchases

Shopper walks into a store. Buys the product. The POS system captures the transaction at SKU level.

3

Sossip matches

Ad impression and purchase connected in real time. No cookies, no PII, no guesswork. Closed loop.

For brands and networks

Campaign Command Center.

See how each individual Ad performs in REAL TIME and adjust your promotions accordingly.

White labeled and ready for integration to any network
OverviewCampaignsStoresChannels
Example data

All campaignsLive, updated in real time

CampaignChannelImpressionsPurchasesSalesStatus
Spring launchInstagram1,204,00012,408502k krLive
Summer refreshTikTok986,5009,772391k krLive
Loyal customersEmail142,3007,904318k krLive
Weekend offerSMS88,9005,116204k krPaused
New flavourRetail media640,2004,380176k krLive

For shoppers

User app.

The app that the user interacts with, showing active coupons and campaigns.

  • Your brand, front and centerWhite label the app with your logo, colors and tone of voice. Shoppers see your brand, not ours.
  • Turn shopping into a gameActive coupons, campaigns and gamification that bring shoppers back to the shelf.
  • Live wherever your customers already areIntegrate it into your existing loyalty app or website, or launch it as a stand-alone web app.
Your offersNordbris Club
Sparkling Water 33cl2 for 25 kr
Active
Snack bar10% cashback
Morning coffeeDouble points
Loyalty level
3 more purchases to next reward

Who wins

Everyone at the counter wins.

Brands

See how each individual ad performs in real time and adjust your promotions accordingly.

Retailers

Promotions pull shoppers through the door and fill the basket around the offer. And under your own brand, your media network can prove what every campaign sells in store.

Shoppers

Rewards, cashback or loyalty points, triggered automatically.

Imagine what you could do if you could tweak your campaign in real time, based on actual data!

If you'll only remember one thing, remember this about Sossip:

We are the only company in the market that can tell when a purchase has occurred from an ad.

Not Google. Not Meta.

Contact

See what your ads actually sell.

We're onboarding select brands and retailers for early access. If you run digital campaigns for physical products, we should talk.

Let's close your loop.

No commitment. No sales deck. Just a conversation about your attribution blind spots.